In 2019, colorist Jenna Perry opened a jewel-box hair salon in East Village. “Hair color is the most important accessory,” she told Vogue at the time. “If it’s really good, you don’t even have to brush your hair.”

Then, major things began happening for the red-headed colorist: A link-up with model Bella Hadid resulted in many viral transformations (A golden blonde! Some red money pieces!), and from there, the salon’s appointment waitlist rivaled The Corner Store. By 2021, Perry and her team of colorists, extension specialists, hair stylists, keratin experts, and more had outgrown East Village. A much larger new salon in SoHo became the home of Jenna Perry Hair—one befitting New York City’s cool-girl colorist.

But Perry was still holding onto the East Village spot (“my first baby,” she calls it), waiting for the right moment for its rebirth. “We were hosting events in the space after moving to SoHo, along with doing all our keratin treatments here,” she tells me while relaxing in one of the salon’s white leather chairs, “but I wanted it to have a new life.”

Today, the space reopens with a new (but not so far from the original) name: Jenna’s. Perry has brought in her best friend—Jenna Bess, yes, they share the same name—and together they have created a beauty spot inspired by their favorite friend date treat. “Our favorite indulgence is to go get foot rubs or back massages after a long day,” she says. “So we wanted to create the beauty version of that, using our hair expertise.”

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