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Evelyn & Bobbie
Headquarters: Portland, OR
E-commerce: evelynbobbie.com
Social Media: Instagram

What: A transformative bra brand built using patented technology to replace uncomfortable standard underwire support.

Price Range: $22-$98

Founder: Bree McKeen

Origin Story: As a 34G woman, founder Bree McKeen struggled for years with aching shoulders, tension headaches and posture issues from wearing an underwire bra. Fed up with the pain and discomfort and disappointed with alternative bra options on the market, she left behind a high-potential career in finance to invent a better way.

Through her commitment to rethinking how bras are constructed, McKeen developed the only bra in the world to feature 16 international patents, thanks to her pioneering Softwire technology, known as EB Core™ and the first new bra patent in nearly 100 years. This advanced design eliminates traditional underwire, providing support while offering comfort and flexibility. EB Core™ technology uses a unique, patented material that mimics the support and structure of a wire without discomfort.

Stockists: Nordstrom, Von Maur, John Lewis International, Belk

Hero Products: Beyond Bra ($98)

PR Representation: Magrino PR

How to get in touch: evelynbobbie@magrinopr.com

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