These are the stories making headlines in fashion on Wednesday.

14 American designers launch “The Collective”

This spring, 14 American designers are joining forces to launch “The Collective,” a pop-up experience at the Hindman Gallery on the Upper East Side. “The Collective” pop-up will run from May 18-20 at 32 East 67th St. “The Collective” features offerings from Alejandra Alonso Rojas, anOnlyChild, Batsheva, Christopher John Rogers, Gigi Burris, Hunting Season, Jonathan Cohen, Larroudé, Presley Oldham, Ronny Kobo, Rosie Assoulin, Selima Optique, Studio 189 and Theophilio. “We didn’t want to wait for a solution — we wanted to create one,” Cohen and Sarah Leff, who spearheaded the initiative, said in a statement. “The Collective is about taking control of our work, strengthening community and turning an industry challenge into an opportunity to grow together.” {Fashionista inbox}

Burberry to cut 20% of global workforce

Burberry plans to cut 1,700 jobs, or about a fifth of its global workforce, to slash costs to help its performance. The British luxury brand is in the early stages of a turnaround effort led by CEO Joshua Schulman. The job cuts over the next two years will affect mostly office roles, and a night shift at Burberry’s trench coat factory in Castleford, England, will be canceled. {Reuters}

Urban Outfitters debuts “On Rotation” with Nike

Urban Outfitters is launching a new retail concept called “On Rotation” that aims to connect with Gen Z consumers through immersive, lounge-style spaces. With Nike as its first partner, the debut iteration kicks off in New York, D.C., Scottsdale, San Diego and Manhattan Beach with curated Nike apparel and footwear. In addition to expanding its Nike product assortment across digital and retail, Urban Outfitters will also release a limited capsule to celebrate the Nike After Dark Tour: Los Angeles 13.1 race with an exclusive colorway of the Nike Vomero 18 available across all L.A. store locations. {Fashionista inbox}

Balenciaga names Nathalie Raynaud deputy CEO

Nathalie Raynaud, the chief product officer for Balenciaga, has been promoted to deputy C.E.O. Raynaud joined Balenciaga in 2021 and resuscitated the handbag business by introducing new, well-received styles, in addition to refreshing the Le City motorcycle bag just as the silhouette was becoming popular on the secondhand market. The Kering-owned house has not yet announced who will succeed Demna as the label’s creative director. {Puck News}

Sustainability takes a backseat, even at sustainable fashion brands

Swedish slow fashion brand Asket emphasized that reduced consumption is key to achieving sustainability goals, but in today’s challenging market, the brand is focusing more on timeless design and craft excellence. Its sustainability efforts remain in place, but they’re no longer a central plank of the sales pitch. A generation of brands that helped pioneer the responsible fashion movement are recalibrating their messaging by letting their clothes, not their values, do the talking. The shift comes amid a brutal market shakeout that has seen many sustainability-focused brands shutter over the last 18 months. {Business of Fashion/paywalled}

MAC taps Nicola Formichetti as global creative director

MAC Cosmetics appointed Nicola Formichetti as its global creative director, effective May 19. Formichetti will lead the brand’s global creative direction, including campaigns, social content, product design, packaging and immersive retail experiences. Formichetti previously served as creative director of Thierry Mugler and Diesel, and he is also behind some of Lady Gaga’s most memorable looks. “MAC has always given me and our community a space to explore, take risks and play,” Formichetti wrote in an Instagram post on Wednesday. “Now I get to bring everything I’ve learned into something truly exciting.” {Fashionista inbox}

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