Women’s Sports Fandom Is Inspiring a New Travel Niche—Here’s How to Partake


And there’s no time like the present to cheer on—and travel for—these talented athletes, particularly with the lineup of women’s sports competitions in bucket-list getaways this summer.

The South American cultural hub of Santiago, Chile, will draw basketball fans with the FIBA Women’s AmeriCup from June 28 to July 6. The tournament, which draws teams from North, Central, and South America, and the Caribbean, runs every two years. The U.S. is in the group phase with countries like Chile, Canada, and Brazil.

From July 2 to 27, Switzerland is hosting the UEFA Women’s Euro Championships, a quadrennial event with 16 European teams competing across scenic Swiss getaways like Zurich, Lucerne, and Basel. Officials expect major viewership for this event, with the prize money for the women more than doubling since the last tournament .

In England, cities from York and Bristol to London will welcome the much-anticipated Women’s Rugby World Cup in late August. The tournament, which has already broken ticket-sale records, is expected to be the largest of its kind to date. Teams from around the world will compete, including the U.S., who will play England during the first round.

This is all leads up to next February, when the 2026 Winter Olympic Games will head to northern Italy, specifically Milan and Dolomites ski hub Cortina d’Ampezzo. The 18-day games will showcase many popular U.S. competitors, from Alpine ski racer Mikaela Shiffrin and professional snowboarded Chloe Kim to the U.S. women’s hockey team, which has medaled in every Olympics appearance to date. This could also be the last major competition for longtime ski legend Lindsey Vonn, who’s come back after a partial knee replacement and hopes to end her storied career on Italy’s slopes.

While there’s nothing like rooting on beloved athletes in person—particularly with the backdrop of the Alps or Andes—U.S. sports fans do have another way to game-watch closer to home: women’s sports bars. These hangouts, which focus solely on female athletics, have popped up across the country since the first venue, The Sports Bra, opened its doors in Portland, Oregon, in April 2022. According to NBC News, the number of women’s sports haunts could quadruple by the end of this year.



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