Glow Recipe‘s food-inspired product suite is getting a sweet addition.

Enter Glass Balm, the brand’s second lip product, which will debut on Sephora‘s app on Sunday, website Monday and bow in stores thereafter. It retails for $22 and comes in four shades.

The stock keeping unit gains inspiration from Bingsoo, a popular dessert in South Korea, comprised of shaved ice and topped with different fruits. To that end, the shades are Ice Bingsoo, which is clear; Watermelon Bingsoo, which is light pink; Strawberry Bingsoo in red and Blackberry Bingsoo in a deep berry tone.

The product took years to create, said cofounders and co-chief executive officers Sarah Lee and Christine Chang, who added that each specific shade has a formula that features fruit extracts from their respective namesakes.

“We ultimately decided to go back to some of the fruits that inspired our products. Watermelon has long been this heritage ingredient for us,” Chang said. “It was important to choose the right foods not because they give flavor, but because we wanted clinically effective ingredients, such as antioxidants and hyaluronic spheres.”

Glass Balm also came to fruition after deep consumer listening, Lee said. Despite lip products becoming one of skin care’s hottest segments in the prestige market, there were still pain points the brand thought they could solve for. “The whole concept is that you’re getting lasting hydration and the glassy lip shine. There are obviously a lot of lip balms on the market, but we wanted to nail lasting hydration,” Lee said.

To that end, the clinicals behind the product indicate that 97 percent of users reported softer lips, while 95 percent said that lips look smoother.

“We did our due diligence with different reviews, TikToks and Instagrams, and a lot of people say they love a certain balm’s shade or shine but they have to keep reapplying, or that their lips are even drier after,” Lee continued. “First and foremost, we wanted to make this a true skin care treatment.”

The opportunity, the duo said, is also to raise awareness globally with the product. “We want to celebrate AAPI month and the fact that it is inspired from a Korean dessert,” Lee said. “We are partnering with creators that are passionate about Korean food as well. We’re helping them make their own version of bingsoo, and this is one of the strategies to drive awareness for a global audience.”

Neither commented on sales, though industry sources anticipate the product to pass $35 million in sales for its first year on the market.

Glass Balm is also the latest in a range of skin care-makeup hybrids that brand has introduced, such as with blush earlier this year. “We want to make sure we’re educating around this, because this is our third launch in Glow Hues, which is our category of tints that treat the skin,” Lee said. “We want to educate how easy it is to use to create a full face of glow hues with our content.”