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Reverie
Headquarters: Austin, TX / Los Angeles, CA
E-commerce: gmreverie.com
Social Media: Instagram / Facebook

What: A hairstylist-founded hair-care brand offering “sustainable” and “clean” formulas.

Price Range: $10-$72

Founder: Garrett Markenson

Origin Story: In 2011, industry-leading hairstylist Garrett Markenson set out to change the way people had been taught to approach their hair. Inspired by years of listening to his clients, he envisioned a brand that would blend “innovation with artful collaboration, focusing on nurturing hair integrity with minimal, ‘clean’ and effective formulas.” 

The result was Reverie — a collection crafted in California with a skin-care-inspired approach, embodying a commitment to quality through “mindfully sourced botanical ingredients, rigorous testing and ‘sustainable’ practices.”

Stockists: Credo Beauty

Hero Products: Milk Anti-Frizz Leave-In Nourishing Treatment ($25), Cake Restorative Scalp Treatment ($72)

PR Representation: Note PR

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