Must Read: Target Plots Turnaround Amid Shrinking Sales, TJ Maxx Embraces Tariffs


Photo: David Paul Morris/Bloomberg via Getty Images

These are the stories making headlines in fashion on Thursday.

Target plots turnaround amid shrinking sales

Target released its first quarter earnings on Wednesday, which showed net sales of $23.8 billion — 2.8% lower than last year. The retailer also cut its sales forecast for the year amid waning consumer confidence and boycotts in response to its DEI pullback. As Target executives look to return to growth, the company announced it has established a multi-year “Enterprise Acceleration Office” (led by COO Michael Fiddelke). Chief Strategy and Growth Officer Christina Hennington will depart Target and move into a strategic advisor role through Sept. 7, 2025, while Chief Legal and Compliance Officer Amy Tu will also exit. {Target}

TJX embraces tariff benefits

TJX, the parent company of TJ Maxx and Marshalls, reported 3% sales growth during its first quarter. Net sales for the first quarter of Fiscal 2026 were $13.1 billion, an increase of 5% versus the first quarter of Fiscal 2025. “We are confident in our ability to navigate the current tariff and macro environment in the short term,” Ernie Herrman, CEO and president of The TJX Companies, said during the Q1 fiscal 2026 meeting. “Importantly, our vision for long-term growth, profitability and market share opportunities remains the same.” The company predicts the off-price business model will continue to thrive amid economic uncertainty. {Glossy/paywalled}

Freja New York and Heaven Mayhem launch handbag collaboration

Heaven Mayhem x Freja New York Mini Chrystie Bag Chocolate Suede Croc, $298, available here


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Freja New York and Heaven Mayhem teamed up on the Mini Chrystie Collection which reimagined Freja’s Mini Chrystie bag in two new finishes, Chocolate Brown Suede and Black Reptile. The collection also includes three detachable tassel charms inspired by Heaven Mayhem’s Julia necklace. Ranging in price from $52 to $318, the limited-edition collaboration is available to shop now on heavenmayhem.com. {Fashionista inbox}

Sebastien Ami to launch workwear line

Photo: Andrés Di Rienzo/Courtesy of S.A.W.W.


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Sebastien Ami is launching S.A.W.W. (Sebastien Ami Workwear), a new label offering utilitarian garments that aims to honor “immigrant grit, Haitian craftsmanship and the timeless dignity of work.” CFDA/Vogue Fashion Fund finalist Sebastien Amisal designed workwear silhouettes with earth-toned palettes and durable textures. With prices ranging from $80 to $800, S.A.W.W. officially launches on May 23. Access to the first drop will be exclusively available to those who pre-register at sebastienami.com. {Fashionista inbox}

New York’s Fifth Avenue to undergo $400 million transformation

On Wednesday, Mayor Eric Adams announced he’s putting an additional $250 million into his fiscal 2026 budget, adding that to the $153 million previously allocated to fund a transformation of Fifth Avenue, bringing the total budget to over $400 million. The transformation plan calls for widening the sidewalks; reducing traffic lanes to three from the current five; adding trees, planters, benches, improved lighting and infrastructure to reduce the impact of storms; and possibly adding more vehicle-free weekends to make it easier and more inviting for shoppers. {WWD/paywalled}

How do you rebuild after a supply chain scandal?

Five years ago, the small English city of Leicester faced a fashion supply chain scandal when campaign group Labour Behind the Label alleged that it had found evidence of modern slavery in factories primarily supplying Boohoo, with some garment workers being paid as little as £3.50 per hour. Leicester then went from housing over 1,000 fashion factories to no more than 50. Last week, at the relaunched Leicester Made trade show, the city’s remaining manufacturers put on a united front. The ongoing remediation process has shown how complicated it is to systemically stamp out exploitation in the fast-fashion industry. {Vogue Business/paywalled}

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