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SeneGence
Headquarters: Sapulpa, OK
E-commerce: senegence.com
Social Media: Instagram / TikTok

What: An Oklahoma-based beauty brand that first launched with a long-lasting liquid lip color and has since expanded further into makeup and skin-care offerings.

Price Range: $11-$100

Founder: Joni Rogers-Kante

Origin Story: Founded in 1999, SeneGence introduced LipSense, billed as “the world’s first long-lasting, smudge-proof liquid lip color.” Created to withstand the demands of busy women, LipSense offers a solution that can last up to 18 hours without fading or smudging, available in over 50 waterproof shades.

Driven by Founder and CEO Joni Rogers-Kante’s vision, SeneGence expanded beyond lip color, introducing a full range of anti-aging skin care and cosmetics. At the heart of these products is the proprietary SenePlex+ complex, a “clinically proven” ingredient designed to enhance hydration, smoothness and radiance. SeneGence now offers more than 300 “clean” beauty products, including its Microbiome skin-care line.

Stockist: Amazon

Hero Products: LipSense Lip Color ($28), ShadowSense ($25), LashSense FiberExtend Mascara ($33), Climate Control ($75), Microbiome Boosting Serum ($95), BlushSense Cream Blush ($35)

PR Representation: Six One

How to get in contact: info@senegence.com

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