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Perseve Hair
Headquarters: New Jersey
E-commerce: persevehair.com
Social Media: Instagram

What: An affordable K-beauty hair-care brand featuring skin-care-level ingredients and “nutrient-rich” formulations. 

Price Range: $10-$12

Founders: Olivia Bae and Hyeri Sung

Origin Story: A luxurious, salon-inspired K-beauty hair-care brand founded by a hairstylist with 30 years of expertise. Perseve Hair delivers powerful, clinically proven formulas featuring ingredients like royal jelly, amber and acai palm, typically reserved for prestige skin care. Made in South Korea, Perseve Hair goes beyond surface beauty, redefining everyday hair care with “nutrient-rich” formulations that revive and transform hair at its core, all priced under $12.

Stockist: Walmart

Hero Products: Recure & Revive Shampoo ($10)

How to get in contact: team@persevehair.com

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