These are the stories making headlines in fashion on Wednesday.

Sandy Liang stars in new Beauty of Joseon campaign

View the 5 images of this gallery on the
original article

Fashion designer Sandy Liang is stepping in front of the camera for a change, leading Korean skin-care brand Beauty of Joseon’s first-ever lifestyle campaign, titled “Busy Girl.” The series of images shot around New York City features Liang using the brand’s new Daily Tinted Fluid Sunscreen. {Fashionista inbox}

Khy releases new collaboration with Dilara Findikoglu

View the 6 images of this gallery on the
original article

Khy’s latest designer collaboration is with Turkish-British fashion designer Dilara Findikoglu, a Central Saint Martins graduate known for her corsetry and innovative, couture-like designs. Kylie Jenner, founder of Khy, has worn off-the-runway looks by Findikoglu on several occasions leading up to the two’s partnership. “Together, we’ve developed a collection that feels feminine, sexy and romantic, all while staying true to Dilara’s unique and edgy aesthetic,” Jenner said in a press release. “Knowing her expertise with corsetry, we were excited to explore this silhouette for Khy in a new light.” Ranging in size from XXS to 4X and priced between $248 and $446, the 10-piece collection is now available to shop at Khy.com. {Fashionista inbox}

Wonderland publisher Huw Gwyther launches Imagine, a new media brand and magazine

View the 4 images of this gallery on the
original article

Huw Gwyther, the publisher behind Wonderland and Man About Town, is launching a new independent media brand and magazine titled Imagine, in which “high fashion, entertainment and popular culture collide,” per a press release. Imagine will be a digital-first publication and release a collectible biannual print edition celebrating “fearless fashion stories shaped by some of today’s most exciting photographers and stylists, accompanied by in-depth, unfiltered ‘head-to-head’ conversations.” The inaugural cover stars actors Nicholas Alexander Chavez, Eiza González, Lucas Bravo and Yasmin Finney. Olivie Walton will be the magazine’s editor-in-chief, Justin Hamilton will serve as its fashion director and Kelly Cornwell will join as its beauty director. {Fashionista inbox}

Hunza G appoints Krishna Nikhil as chief executive officer

British swimwear brand Hunza G has announced that Krishna Nikhil, former executive at Ssense and Pangaia, will be its new chief executive officer. Founder and Creative Director of the brand, Georgina Huddart, said in a press release, “From our first meeting, there was a natural alignment on vision and where we could take the brand. Krishna brings real focus, energy, and strategy to the team. He’s deeply committed to the Hunza G brand and what it means to our customers, while also having a clear, ambitious vision for growth. I’m excited for what’s ahead with him as CEO.” {Fashionista inbox}

Trump says U.S. wants to make tanks, not T-shirts

Before boarding Air Force One in New Jersey on Sunday, President Donald Trump agreed that the U.S. does not need a “booming textile industry,” a comment previously made by Treasury Secretary Scott Bessent. “We’re not looking to make sneakers and T-shirts. We want to make military equipment.” Trump told reporters. “I’m not looking to make T-shirts, to be honest. I’m not looking to make socks. We can do that very well in other locations. We are looking to do chips and computers and lots of other things, and tanks and ships.” The American Apparel and Footwear Association (AAFA) responded in a statement, saying, “With 97% of the clothes and shoes we wear being imported and with clothes and shoes already the most highly tariffed industry in the U.S., we need to focus on common sense solutions that can move the needle.” {Reuters}

Vetements loses long-running trademark battle over its name

On May 21, the Federal Circuit decided to affirm a refusal to register “Vetements” as a trademark in the United States, citing that an “appreciable” number of U.S. consumers would directly translate the French-derived brand name to “clothing,” declaring the word as too generic for trademark protection. The Swiss brand has been attempting to secure this trademark since 2020 and has been denied multiple times. {The Fashion Law}

How should brands navigate Gen Z economic nihilism?

For Vogue Business, Amy Francombe dissects how young consumers are forgoing long-term saving plans and instead choosing to overspend and “live in the moment” amid challenging economic crises. “Money is no longer about building wealth,” Francombe writes. “It’s about feeling better.” While Gen Z may have less disposable income to spend than previous generations, they still want to participate in luxury experiences and aesthetics, but in a more intentional, joy-inducing way. In response, brands are “moving away from traditional displays of wealth, instead of positioning luxury as a path towards personal meaning, emotional depth and cultural relevance,” said the founder of jewelry brand Akind, Anna Wallander. {Vogue Business/paywalled}

Please note: Occasionally, we use affiliate links on our site. In no way does this affect our editorial decision-making.

We offer unique services and partnership opportunities for brands big and small to get in front of Fashionista’s community of 1M readers. Learn More.

#Read #Sandy #Liang #Stars #Beauty #Campaign #Khy #Releases #Collaboration #Dilara #Findikoglu