Ulta’s CMO Kelly Mahoney on Marketing, Beauty Matters Campaign

With a new chief marketing officer at its helm, Ulta Beauty is powering up its marketing machine, both for itself and its army of brands. “We are a branded house…

Ulta Beauty’s Lauren Brindley Reveals her Merchandising Strategy

Call her Lauren Unleashed. Lauren Brindley was named chief merchandising and digital officer of Ulta Beauty in late April, after a six-month search to replace the well-regarded Monica Arnaudo, who…

Celebrity Cosmetic Dentist Dr. Michael Apa Has a Passion for Ferraris

“When I was 5 until probably 10 or 11, I used to sleep with a picture of a 328, the Ferrari from ‘Magnum P.I.,’ under my pillow,” said Dr. Michael…

How Fashion Is Tapping Into the Beauty Boom

Fashion meets beauty — again. As concerns over the state of the global economy continue to rise and companies see profits squeezed, in part because of tariffs, fashion and traditional…

Ulta Beauty Expands Globally in U.K., Mexico, and Middle East

After 35 years in business in the U.S., Ulta Beauty is going global, marking a new chapter for the retailer. Through an unexpected acquisition, a joint venture and a franchise,…

Paris Fashion Label Matières Fécales Reveals its First Campaign

A SENSE OF PLACE: With Paris nearly emptied of Parisians in August, Hannah Rose Dalton and Steven Raj Bhaskaran had Place Vendôme pretty much to themselves one fine morning recently…

Hair, Makeup, Skincare & Fragrance

WWD Beauty Inc took a variety of sources into account to compile the 2025 Power Brands list, including our own reporting. For the 2025 iteration of this franchise, we also…

H&M Turns to L.A., Unveils New Flagship Store Design

H&M’s new Los Angeles flagship is a blueprint for its next generation of stores. As the city prepares to host global events, including the 2026 FIFA World Cup and 2028…

The Top 12 Fall 2025 Trends—From Cubist Angles to Hourglass Curves

The top 12 trends of the fall 2025 season—which range from cozy to cubist and are designed for work and play—somehow manage to navigate smoothly through a time as distorted…

Sole Scholars Back-to-School Sneaker Giveaway 2025

Ready or not, the back-to-school season has arrived. As teachers prepare their lesson plans and students flood the hallways, one footwear enthusiast is taking it upon himself to give back…