Cecilie Bahnsen Teams Up With Alpha Industries on Bomber Jackets

LONDON — Cecilie Bahnsen is no stranger when it comes to collaborations. She’s teamed with The North Face, Asics and now with Alpha Industries, where she’s applying her delicate designs…

UFC analyst pitches Kamaru Usman vs. ‘alpha male’ of welterweights

Chael Sonnen would like to see Kamaru Usman earn his title shot by facing the original No. 1 contender at welterweight. After rebounding against Joaquin Buckley in Saturday’s UFC on…

How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens?

Even before “Sephora kids” — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, Evereden was making skin care for Gen Alpha. Kimberley Ho first launched…

Julia Ducournau’s ‘Alpha’ Feels Destined to Become a Cult Classic

It helps that this trio are masterful in their respective roles, too. Boros is a mercurial Alpha, hard-headed and rebellious, though just as likely to sneak out of her window…