Merit Enters French Market With a Je Ne Sais Quoi Beauty Approach

LONDON — The minimalist beauty brand Merit was always bound to end up in France since its inception in 2021, but like its products, it’s been taking its time and…

Scarlett Johansson’s Terracotta Makeup Is An Unexpected Spring Trend

Some of the biggest beauty trends of this season are also some of the most surprising. This time of year you expect to see pretty pastel shades for makeup and…

Michelle Williams’ Magenta Nails Are So Vibrant For Spring

Since that iconic line in The Devil Wears Prada, the world has been in on the joke that florals for spring aren’t always that groundbreaking. That said, there are some…

Sulwhasoo Concentrated Ginseng Collection Is Peak Luxury Korean Skin Care

Going to South Korea really is like taking a time machine to the future. Yes, there is the literal time difference (the country’s capital, Seoul, is 13 hours ahead of…

Demi Moore’s Flippy Lob Is A Big Change From Her Waist-Length Hair

Throughout Demi Moore’s four-decade-long beauty evolution, she’s tried out an impressive range of hairstyles. From her Ghost-era pixie to her G.I. Jane buzz cut, some of her boldest looks have…

Dove Cameron’s Waist-Length Waves Are Bringing Back Mermaid Hair

If you were a a big fan of The Little Mermaid as a child, chances are that at some point in the past you’ve dreamed of having mermaid hair: Voluminous,…

Credo Beauty: A Leading Retailer For 'Clean' Beauty Brands

Photo: Courtesy of Credo Store Front is Fashionista’s guide to the best independent and local fashion and beauty retailers — a resource for brands, job seekers, B2B companies and consumers…

Kourtney Kardashian’s Best Hairstyles Include So Many Bobs

On a trip through the history of Kourtney Kardashian’s hairstyles past, it’s clear that she’s anything but “the least interesting to look at” (to quote her sister, Kim, that is).…

Selena Gomez’s Pink Jelly Nails Are Sheer Spring Perfection

While celebrities like Tyla and Parker Posey have been thinking outside the box with nearly neon manicures — a look typically reserved for summer — this season, others are sticking…

Yse Beauty: Molly Sims' Skin-Care Brand Targeting Those Over the Age of 35

Photo: Courtesy of Yse Beauty Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike.…