How This Live Shopping Platform Is Quietly Scaling Beauty

In 2020, Christos Garkinos turned to Instagram Live in the early days of the pandemic. What began as a way to connect with fashion lovers became something bigger: a luxury…

Soshe Beauty: A Refillable Makeup Brand That Began as a USC College Project

Photo: Courtesy of Soshe Beauty Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike.…

Christina Aguilera’s Black Lipstick Is A Bold Choice For Summer

Christina Aguilera has never been one to shy away from a bold makeup look — and yes, that includes an eye-catching lip color. While red has long been her signature…

Does A Salmon Sperm Facial Really Make Your Skin Glow? An Honest Review

Standing Appointment is our review series that investigates the best new and notable cosmetic treatments in the aesthetics space and determines whether or not they are worth trying for yourself.…

Waldencast Ventures Into Injectables With Novaestiq Acquisition

Obagi injectables are in the works. Waldencast, the parent company of Milk Makeup and Obagi Medical skin care, has acquired Novaestiq Corp., an aesthetic and medical dermatological innovations company, as…

Polite Society Achieved in Two Years What Took Too Faced a Decade

Since launching about two years ago in August, Polite Society has carved out a presence in retail, driven by a fast-growing partnership with Ulta Beauty. The “clean” cosmetics brand, founded…

Will Batana Oil Give You Longer Hair?

You might have heard of argan oil and be familiar with rosemary oil, but how much do you know about batana oil? The latest hair oil to know about is…

Just Browsing: Violet Grey Brings California Cool to the Upper East Side

With so much fashion existing online, there’s something refreshing about trying pieces on in-store after eyeing them first on a little screen. Enter Just Browsing: We’re taking you into the…

Lori Harvey’s Ombré Hair Color Is Perfect For Summer

Lori Harvey has mastered the art of making a beauty statement. Her Instagram serves as a visual diary of her ever-evolving glam, featuring radiant skin, minimal makeup (think bronzed cheeks…

Pamela Anderson’s Sonsie Among Top 10 Beauty Brands by TikTok Hype

On TikTok, two things can always be true at once. In this particular instance, late hairstylist Umberto Giannini’s 27-year-old eponymous hair care line and Louis Vuitton’s yet-to-be-released makeup foray are…