Myne Beauty Wants to Be ‘the Brand’ for Gen X Skin Care, Makeup Lovers
After spending decades developing products for brands like Aveda, Laura Mercier, Révive Skincare and Perricone MD, beauty veteran Liz Martin is innovating for a brand of her own. Launched in…
Carmen Electra Returns to Beauty With Electra Skincare
Carmen Electra has a new skin care brand, out now. The actress and model, 53, previously introduced GoGo Skincare in 2020. The venture ultimately wasn’t a success, in part because…
Katie Holmes Just Made A Case For Smoky Eyes This Summer
Once summer hits, it’s customary for A-listers to embrace a more natural beauty routine. They’ll swap full-coverage foundation for a skin tint; powder contour for cream blush; and ultra-pigmented lipstick…
11 Best Sunscreen Sticks 20225 for Mess-Free UV Protection On the Go
With silkier formulas, sophisticated scents, and skincare-grade ingredients, sunscreen is both a must-use and a treat—and with the best sunscreen sticks, application (and the vital reapplication) is a true breeze.…
Merit Gave the Tinted Sunscreen a Modern Upgrade
Vogue First is about more than just breaking fashion news—we’re giving Vogue Shopping readers early access to discover and exclusively shop designer collaborations and capsules before their official launch date.…
Molly Sims’ Yse Beauty to Enter 361 Sephora Stores Nationwide
Molly Sims’ Yse Beauty is entering 361 Sephora stores nationwide on June 13, following its online debut at the retailer on June 3. “I knew it was the perfect partner,”…
How Vacation Is Redefining Sun Care With Fun, Nostalgia, and Marketing
Sunscreen brand Vacation was perhaps unsurprisingly conceptualized when its founders were on vacation. “We spent a lot of time on the beach, drinking piña coladas, wearing a lot of sunscreen…
How Jaimee Lupton Built Monday Haircare, Being Haircare and Daise Beauty
When it comes to creating culturally relevant, cult-followed beauty brands, Jaimee Lupton is on a roll. During WWD’s Beauty CEO Summit, Lupton revealed her secret sauce for building mass brands…
Implementing AI In the Beauty Industry
AI isn’t just a buzzword. It’s an industry-wide transformation. At WWD’s annual Beauty CEO Summit, David Greenberg, chief executive officer, L’Oréal and president, North America Zone, L’Oréal, took the stage…
Patrick Ta to Receive WWD’s International Beauty Innovator of the Year
Patrick Ta is being honored with WWD’s International Beauty Innovator of the Year, to be presented in Riyadh Thursday at the Saudi Fashion Awards & Gala Dinner. The celebrity makeup…
Guardians’ Gavin Williams loses no-hit bid on Juan Soto HR in 9th
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