Molly Sims’ Yse Beauty to Enter 361 Sephora Stores Nationwide

Molly Sims’ Yse Beauty is entering 361 Sephora stores nationwide on June 13, following its online debut at the retailer on June 3. “I knew it was the perfect partner,”…

How Vacation Is Redefining Sun Care With Fun, Nostalgia, and Marketing

Sunscreen brand Vacation was perhaps unsurprisingly conceptualized when its founders were on vacation. “We spent a lot of time on the beach, drinking piña coladas, wearing a lot of sunscreen…

How Jaimee Lupton Built Monday Haircare, Being Haircare and Daise Beauty

When it comes to creating culturally relevant, cult-followed beauty brands, Jaimee Lupton is on a roll.  During WWD’s Beauty CEO Summit, Lupton revealed her secret sauce for building mass brands…

Implementing AI In the Beauty Industry

AI isn’t just a buzzword. It’s an industry-wide transformation. At WWD’s annual Beauty CEO Summit, David Greenberg, chief executive officer, L’Oréal and president, North America Zone, L’Oréal, took the stage…

Patrick Ta to Receive WWD’s International Beauty Innovator of the Year

Patrick Ta is being honored with WWD’s International Beauty Innovator of the Year, to be presented in Riyadh Thursday at the Saudi Fashion Awards & Gala Dinner. The celebrity makeup…

The Best Lightweight Foundation for Breathable Coverage and a Natural Glow

Beauty lovers and experts alike have ditched heavy, cakey formulas—because the best lightweight foundation offers far more versatility than you might think: buildable coverage with a true “forget-you’re-wearing-it” feel. Where…

Winning in the Digital Age

In a rapidly evolving market where consumers are more digitally focused than ever, customers’ expectations are also shifting and demanding more. Jennifer Weil, WWD’s European Beauty editor, sat down with…

Does the Arrae Bloat Supplement Really Work?

With these ingredients in mind, experts say this is best suited to treat gas or bloating related to food intolerance, overeating, PMS, water retention, or stress-related indigestion. The real beauty…

Strawberry Perfumes To Spritz All Summer Long

Strawberries aren’t always in season — but smelling like one is. Gourmand scents have been on the up and up for a while, and strawberry perfumes are leading the pack.…

Nicola Peltz Beckham’s Go-To Sunscreen Is The ISDIN Fusion Water Magic

No matter how many serums, creams, or treatments you try, your beauty routine would be incomplete without the basics. Don’t forget a gentle cleanser, a hydrating moisturizer, and of course,…