How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens?
Even before “Sephora kids” — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, Evereden was making skin care for Gen Alpha. Kimberley Ho first launched…
Beauty Brands May Want to Rethink These Common Marketing Tactics
Photo: Launchmetrics Spotlight This week, global consulting firm McKinsey & Company released its “State of Beauty 2025” report, which covers extensive data, collected in collaboration with Business of Fashion, on…
Designer Brands DBI Q1 2025 Earnings: Revenue Miss Estimates
Shares of Designer Brands Inc. sank 24 percent in pre-market trading on Tuesday after the company reported a soft start to the year. According to the DSW parent company, net…
The Six New Swedish Brands You Need to Know
Newness is almost a fetish in fashion, and that has fueled a lot of interest in emerging talents versus new businesses. The buzziest shows of the week—Studio Constance and Past…
Celebrity Beauty Brands Poised for Big Deals: Who’s Next?
Hailey Bieber’s skin care brand Rhode just struck an agreement to be acquired by E.l.f. Beauty in a deal valued at a whopping $1 billion. The deal comes just three…
Experts Share Their Tariff Advice for Indie Beauty Brands
The beauty industry is, historically, a total cash cow. In 2023, global market sales grew to $446 billion, up 10% from 2022, according to a 2024 McKinsey report, which also projected…
Here’s What Brands Celebrities Wore to the 2025 Cannes Film Festival
The curtain has officially dropped on the 2025 Cannes Film Festival. Despite an eleventh-hour dress code update barring nudity, volume, and trains, celebrities still managed to pull out all the…
Must Read: Levi Strauss & Co. Sells Dockers to Authentic Brands Group, Hailey Bieber Covers 'Vogue'
Photo: Courtesy of Authentic Brands Group These are the stories making headlines in fashion on Tuesday. Levi Strauss & Co. sells Dockers to Authentic Brands Group Authentic Brands Group has…
Brands Rethink Local Campaigns Amidst China Uncertainty
With uncertainty around the Chinese appetite for luxury goods and a possible global recession, brands are cutting back on marketing spent, and 520, or the Chinese Valentine’s Day that lands…
9 Brands Making Cute (and Functional) Tech Accessories for All Your Devices
So, you got a new device — be it a phone, smart watch, tablet or computer — meaning you need some new protective gear that’s both stylish and functional. Unsure…
Brewers rally past Reds, tie club record with 13th straight win
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- August 16, 2025
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The Anti-inflammatory Diet That Improved My Digestion in 5 Days
- August 16, 2025
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