9-5: How Bergdorf Goodman’s Yumi Shin Brings Her Creative Spirit to the C-Suite

There’s an art to the way Yumi Shin, Bergdorf Goodman’s chief merchandising officer, dresses. She plays with form like a painter at the easel—each layer deliberate, each accent exacting, and…

Helping C-Suite Execs Brand Themselves

In brand and corporate messaging, where do executives fall short? “It’s the core messages. Those seemingly simple, deceptively difficult questions they get flummoxed by,” said Tim Braun, the executive media…