MCoBeauty Dupes to Land at Superdrug Stores Across the U.K. on July 21
LONDON – MCoBeauty, the Australian brand looking to democratize the business by creating affordable dupes, is planting its flag in more countries in Europe. The brand, which launched in 2020…
Walmart’s Selling a Hoka Sneaker Copycat: What’s With the Dupes?
Dupe culture’s the trend, and there may not be much that brands can do about it. The latest example is a pair of Avia shoes that sold out on Walmart.…
After Labubu and Xiaohongshu, Chinese Dupes and DHGate Take on the World
LONDON — China‘s highly sophisticated counterfeit industry has been utilized as a weapon to demystify luxury manufacturing with a recent trend on Western social media platforms dubbed “trade war TikTok.”…