E.l.f. Beauty Acquires Hailey Bieber's Rhode in a $1 Billion Deal

E.l.f. Beauty CEO Tarang Amin (left) and Rhode founder Hailey Bieber (right). Photo: Yana Yatsuk/Courtesy of E.l.f. Beauty Hailey Bieber’s three-year-old cosmetics brand Rhode has officially been bought by E.l.f.…

Hailey Bieber’s Rhode Brand Has Been Acquired By e.l.f. Beauty

In 2025 there are celebrity brands a plenty, but few are as influential as Hailey Bieber’s Rhode line of skin care essentials and hybrid makeup products. In the three years…