e.l.f. Cosmetics Launches “E.l.f.ino & Schmarnes” Campaign
With beauty brands unveiling launches at a dizzying rate, deciphering whether the latest luxury mascara will help you take the illusion of extensions better than your favorite drugstore one is…
E.l.f. Beauty Expands into Middle East With Sephora
E.l.f. Beauty is working toward covering all the bases when it comes to retail. After a successful launch in Sephora Mexico, the mass beauty brand will continue its expansion with…
E.l.f. Beauty Sees Higher Conversions With This AI Shade Finder
IlluminateAI, a Santa Cruz, Calif.-based start-up, looks to redefine how beauty brands approach product recommendations in the digital era. Its first client, E.l.f. Beauty, is already seeing the impact. “What…
Huda Beauty, E.l.f. Among Top 10 Viral Makeup Brands in June
Though summer tends to be a quieter period for makeup brands’ earned media value overall, data from CreatorIQ shows Huda Beauty is bucking the seasonal slowdown. The brand’s EMV, a…
Must Read: Michael Rider Makes His Celine Debut, E.L.F. CEO Shares Growth Plans
Photo: Courtesy of Celine These are the stories making headlines in fashion on Monday. Michael Rider makes his Celine debut The New York Times‘s Vanessa Friedman reviewed Michael Rider’s Celine…
E.l.f. Cosmetics’ Color E.l.f.nalysis Is A Free Color Analysis Tool
“Are you a spring, summer, winter, or fall?” In Korean Personal Color Analysis, the answer holds just as much weight as your astrology chart. The popular service consists of paying…
Hailey Bieber’s Rhode Acquisition by E.l.f. Sparks $20M in Exposure
The acquisition of Hailey Bieber‘s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from…
E.l.f. Beauty Acquires Hailey Bieber's Rhode in a $1 Billion Deal
E.l.f. Beauty CEO Tarang Amin (left) and Rhode founder Hailey Bieber (right). Photo: Yana Yatsuk/Courtesy of E.l.f. Beauty Hailey Bieber’s three-year-old cosmetics brand Rhode has officially been bought by E.l.f.…
Hailey Bieber’s Rhode Brand Has Been Acquired By e.l.f. Beauty
In 2025 there are celebrity brands a plenty, but few are as influential as Hailey Bieber’s Rhode line of skin care essentials and hybrid makeup products. In the three years…
All Blacks suffer heaviest ever defeat as Springboks dismantle New Zealand
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