Kith Is Bringing Erewhon to NYC

The ongoing convergence of fashion and hospitality has perhaps reached its pinnacle with the debut of Kith Ivy, a “full-service members wellness and padel club” in New York City’s West…

Erewhon Is Headed To New York City Via Kith’s New Padel Club

Erewhon is headed to New York City via Kith‘s new padel club, according to an Instagram post from Kith founder and chief executive officer Ronnie Fieg. Fieg posted a carousel…

Are Oishii Strawberries Beauty’s Next Erewhon Smoothie?

A new crown jewel of foodie beauty collaborations is emerging. Oishii, the indoor vertical strawberry farm best known for its Omakase and Koyo berries, has been on a cultural hot…

Travis Scott Launches Smoothie Collaboration With Erewhon

Travis Scott is in gut health mode. On Monday, the 34-year-old rapper became the latest celebrity to partner with California-based grocery store Erewhon to launch his very own smoothie called…

What’s In Hailey Bieber’s Bag? Nietzsche Books, Erewhon Smoothies, and Magical Love Potions

Ever wonder what lies in the bag of a trendsetter and entrepreneur like Hailey Bieber? After all, the model and Rhode founder leads a busy life as a new mom:…