adminLauren Sánchez & Jeff Bezos’ Wedding Earns $222 Million in Exposure
Lauren Sánchez’s and Jeff Bezos’ lavish wedding in Venice has generated an estimated $222 million in media impact value, with Dolce & Gabbana being the top placement with $14.5 million,…
Hailey Bieber’s Rhode Acquisition by E.l.f. Sparks $20M in Exposure
The acquisition of Hailey Bieber‘s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from…
Post Sun Exposure Brand Zure Solaris Launches D2C and At Cos bar
The latest innovation in sun care is going beyond SPF. On Thursday, Zure Solaris, a post-sun exposure skin and body care brand, launched through direct-to-consumer and at Cos Bar with…
Robert Irwin’s Underwear Campaign Earns Bonds $8 Million in Exposure
Robert Irwin, the son of the late Crocodile Hunter Steve Irwin, helped Bonds soar in its U.S. debut. The Australian underwear brand revealed its first campaign dedicated to the American market…
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