Adidas Partners With Audi Formula 1 Team for 2026 Apparel Partnership

Adidas has revealed its Formula 1 apparel team partnership with the Revolut Audi team. The multiyear contract, unveiled Thursday, will start in 2026 and coincides with the team’s official entry…

Constance Jablonski’s French Bloom Signs 10-year Formula 1 Deal

PARIS — If celebratory sprays of Champagne have been par for the course in Formula 1 since the 1950s, those raising a glass throughout racing weekends now also have an…

Jannik Sinner Joins Explora Journeys as Global Brand Ambassador

On Friday evening at the private members club The Core: Club in New York, world ranking number one Italian tennis player Jannik Sinner was revealed as the global brand ambassador…

Amex Adds Hard Rock Stadium to Sports and Entertainment Roster

Adding to its array of global sports and entertainment under its portfolio, American Express is now the official payments partner of Hard Rock Stadium — also encompassing both the Miami…

Charles Leclerc’s Creative Studio Sidequest Merges Sports and Culture

Charles Leclerc is embarking on yet another side quest — the launch of his own creative studio. Aptly named Sidequest as a nod to his outside Formula 1 ventures, the…

Who slept best last night: Fernando Alonso

Last Tuesday, Fernando Alonso celebrated his 44th birthday. Three days later, he needed an injection to be fit for Free Practice 2 at the Hungarian Grand Prix, having skipped the…

Piloti Driving Shoes to Make Debut at Chicago Collective Show

Motorsport enthusiasts take note: On Sunday night, Piloti, the performance-driven luxury footwear brand, will bring select race cars to River Park at the Mart to mark its debut at the…

The 400 Club Redefines Women in Sports, Fashion and Culture

In recent years there’s been an exponential growth and appetite for women interested in watching and participating in sports across the spectrum — whether in Formula 1, soccer or WNBA…

Plans to Expand Retail, Tennis Partnerships

It’s been 20 years since a slightly maniacal-looking bunny logo made its debut. It started out on ties, made its way onto polo shirts, and today the image of that…

Tag Heuer Revs Up Glamour, Ambitions and Naomi Campbell at Monaco F1 Grand Prix

If you want to invoke the glamour of motorsports, all it takes is three words: Monaco Formula 1. “The name comes out, the magic happens,” said Tag Heuer chief executive…