Guava Is This Summer’s Biggest Beauty Trend

Strawberry girl makeup, blueberry milk nails, tomato girl summer — over the past few years, food-inspired beauty trends have been everywhere. And 2025 is no different: this summer is shaping…

The Nue Co.: A Supplement-Based Wellness Brand That Also Offers Skin Care, Hair Care and Fragrance

Photo: Courtesy of The Nue Co. Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers…

Hair Perfumes Are On The Rise – Here’s Why

There’s nothing quite as enthralling as the experience that perfume provides. Whether it’s evokes a memory from the past or allows for a moment of self-care and pure indulgence, finding…

How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens?

Even before “Sephora kids” — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, Evereden was making skin care for Gen Alpha. Kimberley Ho first launched…

Mind Games, the Chess-inspired Fragance Brand, Is Expanding

Mind Games is making moves. The chess-inspired fragrance brand founded in 2022 has new geographies and new products on the horizon, and industry sources estimate retail revenue will land between…

Best Beauty Moments at The 2025 Fragrance Foundation

The 2025 Fragrance Foundation Awards took place in New York City last night, gathering perfume innovators, newcomers and enthusiasts to honor this year’s recipients inside the David H. Koch Theater…

These Are the Winners of the 2025 Fragrance Foundation Awards

Jackie Aina. Photo: Dimitrios Kambouris/Getty Images for The Fragrance Foundation On Thursday, the fragrance industry elite convened at the David H. Koch Theater in New York City for the 2025…

Inside Charlotte Ercoli’s New Film Starring Julia Fox, ‘Fior di Latte’

Charlotte Ercoli’s newest film opens with a scene that will likely feel familiar: a messy apartment and a suitcase that remains unpacked long after its owner, a New York City-based…

Meet the Discount and Niche Fragrance Sellers Gaining Popularity

Lest one question the savviness of the 13- to 17-year-old fragrance lover: consider that they’re often scouting out their next buys in corners of the internet unknown to most. Data…

Voluspa Launches Perfume Collection With 7 Fragrances

Voluspa is introducing perfume. It’s a relaunch for the California-based company — known for its candles, diffusers and home scents. After first exploring body fragrances in its early years, the…