SPF-inspired Fragrances Are On The Rise Thanks to Vacation, Sun Bum

It’s sunny days indeed for the fragrance category these days. That’s thanks to a slew of new sun care-inspired fragrances hitting the market, from Vacation’s trio of $24 body mists…

Bulgari Relaunches Iconic Fragrances Eau Parfumée au Thé Vert, Thé Blanc

MILAN — In 1992 Bulgari and master perfumer Jean-Claude Ellena disrupted the world of fragrance with Eau Parfumée au Thé Vert, an eau de cologne originally intended as an exclusive gift…

Why Aren’t More Emerging Designers Getting Into Fragrances?

Designer fragrances are leading beauty’s hottest category. Why aren’t more designers cashing in? While several legacy brands like Carolina Herrera, Dior and Chanel have long had fragrances and thus benefited…

Voluspa Launches Perfume Collection With 7 Fragrances

Voluspa is introducing perfume. It’s a relaunch for the California-based company — known for its candles, diffusers and home scents. After first exploring body fragrances in its early years, the…

The Best Summer 2025 Fragrances Are Like Sunshine In A Bottle

Lip-smacking citrus sorbet, petrichor emanating from damp grass post late-afternoon thunderstorm, wafts of coconut milk-infused sunscreen on the beach. Summer 2025’s best fragrances bottle up the season’s emblematic aromas you…

Van Dang Fragrances Expands with Perfume at Neiman Marcus

Van Dang Fragrances is gearing up for retail in tandem with a new category expansion. Coinciding with the launch of seven extraits de parfum priced at $225 each, the brand…

Single-Note Fragrances Are Perfect For Those Who Like Simple Scents

A few weeks ago, a friend told me we had reached “peak fragrance.” Without her needing to explain, I immediately understood what she meant. Our nasal canals are constantly bombarded…