Gen Z Leads Value Spending Trend: Purpose-Driven Shopping Rises

Consumers are putting values first — even at a time of economic struggle. According to data from a new survey of 2,000 U.S. and Canadian consumers from Lightspeed Commerce Inc.,…

Meet the Discount and Niche Fragrance Sellers Gaining Popularity

Lest one question the savviness of the 13- to 17-year-old fragrance lover: consider that they’re often scouting out their next buys in corners of the internet unknown to most. Data…

Gen Z and Millennials Redefine Necessities Amid Economic Uncertainty

A cost-of-living crisis is hardly new territory for Millennial and Gen Z Americans as a new cloud of uncertainty hangs over the state of personal finances, but consumer behaviors continue…