TikTok-viral K18 Launches Heat Protectant Conditioning Spray

K18 is introducing a new double-duty offering. The brand is launching HeatBounce, a conditioning heat protectant featuring a patented molecular shield called ResiliCore. Retailing for $48, the product will debut…

Redken Unveils New Artisitc Ambassador Program

Redken‘s network of talent is expanding across the gamut of professional hairstyling. In a new initiative named the Artistic Ambassador Program, the hair care brand, owned by the L’Oréal Group,…

Alexandra Daddario Debuts Bob Haircut, Joining the Viral Trend

Alexandra Daddario just made a big chop. The 39-year-old actress decided to ditch her long ends and hop on the burgeoning bob haircut trend, which has already seen a slew of…

Jen Atkin Expands Mane With Hair, Body Products

Jen Atkin is taking Mane to new categories. The founder of both Mane and Ouai, which she sold to Procter & Gamble in 2022, is debuting a few new products,…

Lorde Styles a Messy Hairdo for Chanel Fall 2025 Couture Show

Lorde took a laid-back approach to her beauty aesthetic in Paris on Tuesday morning for Chanel’s fall 2025 couture show, set on the second floor of the Grand Palais. The…

Julia Fox Turns Heads With Hair Transformations for ‘The Trainer Promo’

Julia Fox chameleoned in and out of multiple personas for her press appearances during the 2025 Tribeca Film Festival in New York City. The 35-year-old stepped out for the annual…

How Jaimee Lupton Built Monday Haircare, Being Haircare and Daise Beauty

When it comes to creating culturally relevant, cult-followed beauty brands, Jaimee Lupton is on a roll.  During WWD’s Beauty CEO Summit, Lupton revealed her secret sauce for building mass brands…

Cassandra Thurswell on Building Hair Care Brand Kitsch

In the face of a saturated market, incrementality has been the name of the game at Kitsch.  At the Beauty CEO Summit, Kitsch founder and chief executive officer Cassandra Morales…

Paul Mitchell Launches Clear Hair Care Line for Sensitive Skin at Ulta

John Paul Mitchell Systems is taking on sensitive skin. On Thursday, the company will launch its newest Paul Mitchell Clear line, a no-fuss lineup of four hair care products that…