Hoka to Open Stores in Berlin and Milan as International Growth Jumps
Hoka and its parent company Deckers Brands are looking beyond the U.S. for new growth opportunities. On the company’s first quarter 2026 earnings call on Thursday, Stefano Caroti, president and…
Stock Soars After Revenue Beat
Shares for Hoka and Ugg parent company Deckers Brands surged 15 percent in after-market trading on Thursday after the footwear maker beat expectations in the first quarter of fiscal 2026.…
Hoka Launches ‘Together, We Fly Higher’ Global Running Campaign
Hoka has tapped Paralympic gold medalist Grace Norman for a new global running campaign dubbed “Together, We Fly Higher.” Launched Thursday with a two-minute spot and shorter clip both soundtracked…
Walmart’s Selling a Hoka Sneaker Copycat: What’s With the Dupes?
Dupe culture’s the trend, and there may not be much that brands can do about it. The latest example is a pair of Avia shoes that sold out on Walmart.…
Must Read: Stockholm Fashion Week Returns, Hoka Accused of Cultural Appropriation
Photo: Michael Campanella/Getty Images These are the stories making headlines in fashion on Monday. Stockholm Fashion Week returns Stockholm Fashion Week, which was abruptly canceled six years ago due to…