Queen Letizia Does Summer Suiting in Hugo Boss Out in Madrid

Queen Letizia of Spain put a summery spin on her power suiting style with a linen look courtesy of Hugo Boss on Friday in Madrid. The Spanish royal styled breezy…

Bradley Cooper, Malum and Vinicius Junior Front Boss Bottled Beyond

PARIS — The Boss Bottled franchise is expanding with the new Boss Bottled Beyond scent and a big-bang campaign featuring Bradley Cooper, Maluma and Vinicius Junior. “It is a big milestone…

Queen Letizia Rewears Hugo Boss Sandals for Armed Forces Day 2025

Queen Letizia embraced a familiar warm-weather formula for Spain’s Armed Forces Day celebration in Tenerife, rewearing her go-to white block-heel sandals from Hugo Boss. The Spanish royal paired the minimalist…

Queen Letizia of Spain Dons Comfortable Hugo Boss’ Block Heel Sandals

Call her the queen of comfort. Queen Letizia of Spain proved once again you don’t have to sacrifice ease for style, while at the Madrid Book Fair. The Spanish royal…

Hugo Boss Q1 Revenues Dip 2 Percent

Organic sales at Hugo Boss fell 2 percent over the first quarter of this year to 999 million euros. “Our performance in the first quarter of 2025 was affected by…

David Beckham’s Collection for Boss Features Dressy and Casual Options

After nearly a year of anticipation, Boss has taken the wraps off its inaugural collection codesigned by David Beckham. The German company signed a multiyear global design deal with the…

K-pop Star S. Coups Is Boss’ Newest Global Ambassador

K-pop star S. Coups is Boss’ newest global ambassador, the brand announced on Monday. The singer is expected to be featured in forthcoming campaigns and style pieces from the German-based…