US Open rescue pup goes from Aryna Sabalenka’s Instagram to Asia Muhammad’s home

NEW YORK — Before Aryna Sabalenka reached the US Open semifinals for the fifth straight year, she was just a relatable 20-something-year-old who fell in love with a rescue dog.…

Are Tom Brady and Gisele Bündchen Leaders in Parasocial Advertising?

Celebrity sightings can be innocuous or financially rewarding, as savvy marketers like Gisele Bündchen and Tom Brady know so well. Days after photographs of Bündchen and fiancé Joaquim Valente taking…

😰 Instagram trouble: players who used socials to get transferred 📲

Ademola Lookman had a very clear reaction the moment Atalanta rejected the offer of 42 million euros plus 3 in bonuses made by Inter. This browser is not supported, please…

American Eagle Responds to the Sydney Sweeney Ad Backlash

After more than a week of near-nonstop scrutiny on social media, in the mainstream media and among consumers, American Eagle Outfitters has addressed the controversy facing its new ad campaign…

The Search for American Vogue’s Head of Editorial Content Starts

LONDON — Let the “Game of Thrones” begin at Condé Nast as Anna Wintour searches for a head of editorial content at American Vogue, after stepping down from her responsibilities…

American Airlines Taps Brandon Blackwood for Collaboration

Designers have a knack for getting their names in some unexpected places, and Brandon Blackwood is no exception. The New York-based creative has teamed up with American Airlines to create…

The Millennial-ness of Meghan Markle’s Instagram

Before Meghan Markle joined the royal family, she had her own Instagram. She posted overly-saturated travel photos with her back to the camera, yoga poses, peonies, and inspirational quotes in…

Vera Wang Talks Haute Wedding Gowns, Viral Fame and Five Decades in Fashion

Five months after WHP Global wrapped up its acquisition of Vera Wang, the namesake designer is reminding consumers of her top-tier bridal heritage. Vera Wang Haute’s latest bridal collection debuts…

Megan Thee Stallion Shares Summer Nail Art Ideas On Instagram

If there’s one thing Megan Thee Stallion is known for — aside from coining the iconic “Hot Girl Summer” — it’s her next-level nail art. In a recent Instagram post,…

Winning in the Digital Age

In a rapidly evolving market where consumers are more digitally focused than ever, customers’ expectations are also shifting and demanding more. Jennifer Weil, WWD’s European Beauty editor, sat down with…