Why Lattafa, Kayali and Arab-inspired Fragrance Brands are Booming
Arab-inspired fragrance brands are in the midst of what one might describe as a generational run. While the fragrance category at large has been booming since 2021 — most recently…
From Kayali to Macy’s — the Brands and Retailers Winning in Fragrance
Macy’s may be holding on to its longtime position as the top U.S. retailer by share of fragrance sales, but plenty of other shifts are afoot when it comes to…
Huda Beauty, Rhode, Kayali Among Top 30 Beauty Brands on Social Media
Beauty‘s first-quarter social media report cards are in. According to CreatorIQ, which uses earned media value to measure the value and engagement of influencer content about a brand, shifts are…
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