Perseve Hair: A 'Salon-Inspired' Korean Hair-Care Brand Priced Under $12

Photo: Courtesy of Perseve Hair Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike.…

Glow Recipe’s New Launch Is Inspired by South Korean Dessert Bingsoo

Glow Recipe‘s food-inspired product suite is getting a sweet addition. Enter Glass Balm, the brand’s second lip product, which will debut on Sephora‘s app on Sunday, website Monday and bow…

15 Best Korean Sunscreens, According to Derms and Experts

SPF Level Sunscreen protection factor, or SPF, is the same in Korea as it is stateside. However, “in the US, SPF can range from 15 to 100—and specific protection factors…

How a group of Korean harmonica players captivated the world

Ryan S. ClarkApr 29, 2025, 07:30 AM ET Close Ryan S. Clark is an NHL reporter for ESPN. For a specific generation of Koreans, playing the harmonica is a reminder…

10 Best Korean Vitamin C Serums to Brighten Skin

Gentler in concentration and more focused on preventative skincare, the best Korean vitamin C serum comes in lightweight, fast-absorbing formulas that brighten skin and fade hyperpigmentation and scarring. Thoughtful packaging…

Glow Recipe Watermelon Glow Dew Shield: Shop This Korean Sunscreen Before Everyone Else

The allure of the K-beauty SPF lies in the sensorial experience one has when applying it—a philosophy that Glow Recipe has mastered over the years. Described as a hydrating fluid,…

10 Best Korean Cleansing Oils to Use as a First Step in a Double Cleansing Routine

The magic of the best Korean cleansing oil lies in its ability to gently remove impurities from the pores—blackheads, sebum, and makeup. “Cleansing oils are the first step in your…

Sulwhasoo Concentrated Ginseng Collection Is Peak Luxury Korean Skin Care

Going to South Korea really is like taking a time machine to the future. Yes, there is the literal time difference (the country’s capital, Seoul, is 13 hours ahead of…