Clean Baby Formula Nara Organics Launches, Backing From Nicky Hilton Rothschild

Clean baby formula has arrived.  Nara Organics on Tuesday will launch its clean baby formula in the U.S. direct-to-consumer to start, with plans to expand into retail. The brand’s Organic…

Inside The Shift’s Lunch Celebrating Gloria Steinem, Launch Issue

Sometimes the most influential person in a room isn’t even in the room at all. On Friday afternoon, guest of honor Gloria Steinem, who is on the cover of the…

Off Season by Kristin Juszczyk and Emma Grede Launch NFL Collection

Off Season by Kristin Juszczyk and Emma Grede is releasing the brand’s newest NFL-inspired ready-to-wear collection on Thursday. The collection features versatile apparel for game day and everyday wear, highlighting…

Heat Healer Founder Launches Lymphatic Drainage Clothing Line Cean

Lymphatic drainage just got easier.  On Thursday, Cean, a functional clothing brand focused on lymphatic drainage, is launching direct-to-consumer. The brand, coined as “wearable wellness,” was founded by Lauren Dovey,…

Vital Proteins and Vytalogy Veterans Launch Gen Z Supplements For Women

A Gen Z supplement has arrived.  On Thursday, Body of Work, a new supplement brand, is launching direct-to-consumer with its Multivitamin, $25 for a 30-day supply. The multivitamin is formulated…

J.Crew and Rouje Launch Collaboration Inspired by Paris and New York

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. In this article View More When it comes to…

SPF-inspired Fragrances Are On The Rise Thanks to Vacation, Sun Bum

It’s sunny days indeed for the fragrance category these days. That’s thanks to a slew of new sun care-inspired fragrances hitting the market, from Vacation’s trio of $24 body mists…

Top Three Seed Cycling Supplement Brands For Hormone Support

Seed cycling just got a whole lot easier.  Seed cycling is a practice of consuming a mix of seeds during different phases of the menstrual cycle to support hormone health…

Ralph Lauren Taps Usher to Launch New Ralph’s Club New York Cologne

Ralph Lauren is embarking on a new chapter in men’s fragrance. The brand, best known for its long-standing Polo franchise, is introducing a Ralph’s Club New York Eau de Parfum,…

There’s a New Tool for Predicting How Skin Will Age Without SPF Use

There’s a new tool that aims to emphasize the importance of regular SPF use. Called “SPF Truth Booth,” the tool was launched by skin analysis platform Haut.AI and predicts how…