Farm Rio Launches First Resale Program
Farm Rio, Brazil’s colorful women’s and lifestyle brand, is launching its first resale program, called Farm Rio Closet to Closet. With the aim of keeping wearable garments out of landfills,…
Selfridges Launches Music-themed Summer Takeover
SUMMER OF SOUND: Selfridges is launching a series of music-themed events and merch across its locations in London, Manchester and Birmingham this July and August with collaborators including Bravado, Young…
Nouvel Héritage Launches High Jewelry To Mark 10th Anniversary
PARIS — While most companies would mark a milestone with a blow-out bash, for Nouvel Héritage, celebrating its 10th anniversary meant spending even more time at the workbench. The French…
Mango Launches AI-powered Stylist For Personalization
GETTING PERSONAL: Mango, the Barcelona-based global fashion chain, is broadening its use of AI with the launch of “Mango Stylist,” a virtual fashion assistant for shoppers. The tool, powered by…
LPGA launches college program that provides direct route to Epson Tour
There’s now an easier way for the best collegiate players to enter the professional game. On Wednesday, the LPGA rolled out its new LPGA Collegiate Advancement Pathway (LCAP), a program…
Asos Launches Style Suite at Montauk’s The Surf Lodge
Asos has announced a new partnership with The Surf Lodge to launch a limited-time retail outpost in Montauk, N.Y., over the Fourth of July weekend. This move follows Asos‘ first…
Rene Caovilla Launches Couture Capsule Collection of Sparkly, Fuchsia Shoes
MILAN — Rene Caovilla is upping the ante of its distinctive craftsmanship and flamboyant creativity by introducing a couture capsule collection. A first for the Italian footwear company, the project intends…
Louis Vuitton Launches 2025 Travel Campaign Highlighting China
GREAT ESCAPE: Chinese consumers may have paused luxury spending, but the country remains firmly in the sights of industry leader Louis Vuitton. Days after opening a Shanghai flagship in the…
Travis Scott Launches Smoothie Collaboration With Erewhon
Travis Scott is in gut health mode. On Monday, the 34-year-old rapper became the latest celebrity to partner with California-based grocery store Erewhon to launch his very own smoothie called…