Jimmy Fairly Cofounder Sacha Bostoni Launches Beauty Brand Firn

PARIS — What might the Jimmy Fairly of beauty be like? It is Firn, the brainchild of Sacha Bostoni, who cofounded that pioneering eyewear brand 14 years ago. “It’s product…

Travis Scott Launches Smoothie Collaboration With Erewhon

Travis Scott is in gut health mode. On Monday, the 34-year-old rapper became the latest celebrity to partner with California-based grocery store Erewhon to launch his very own smoothie called…

John Fluevog Shoes Launches Boot With Jack White’s Third Man Records

John Fluevog Shoes is celebrating its 55th anniversary by releasing “The Idol Jack,” a boot created in collaboration with Third Man Records. The new boots are inspired by the record…

Supplement Company Olly Launches Mood- and Skin-enhancing Body Care

Olly is turning itself inside out. Tuesday, the 10-year-old brand best known for its supplements is launching a line of vitamin-infused body care called Mood + Skin, including body washes,…

Jason Wu Launches Atomic Lab With Limited-edition Dolls

Jason Wu is in a playful mood. The 42-year-old fashion designer has launched Atomic Lab, an e-commerce platform dedicated to limited-edition dolls inspired by icons in fashion, entertainment and contemporary…

Chanel Launches Arts & Culture Magazine

LONDON — Chanel is strengthening its cultural initiatives with celebrations for its centenary in the U.K. The French brand is launching Arts & Culture Magazine, a publication that revisits the…

Nicky Hilton Rothschild Launches Theo Grace Custom Jewelry Brand

Nicky Hilton Rothschild is getting into jewelry — and for her, it’s personal. The multihyphenate is launching Theo Grace, a customizable jewelry brand that ranges in price from $110 to $750…

Sakara Launches At Credo Beauty With New Skin + Gut Health Supplement

Sakara is headed to Credo Beauty with its supplement line.  On Monday, the company, known for its meal delivery service and line of supplements, is launching at all 15 Credo…

Antonio Marras Launches Genderless Underwear Capsule “Nuda Veritas”

NEW CATEGORY: Antonio Marras debuted underwear during Milan Men’s Fashion Week.  The brand presented its first underwear genderless capsule collection at the Ephemeral boutique on Via Montenapoleone, so dubbed because…

Dieux Launches Online Tool to Demystify SPF Filters for the Masses

Dieux cofounders Charlotte Palermino and Joyce de Lemos are looking to tackle SPF misinformation. The duo are launching a virtual tool, called Sun-Screener, which allows users to copy-paste the ingredient…