Tree Hut’s Parent Company Is Launching a Sister Brand Called Bdy

TikTok-viral body care line Tree Hut is gaining a sister brand. Naterra International Inc., which owns both Tree Hut and baby care brand Baby Magic, is launching Bdy, marking its…

Glossier Is Launching in Sephora France in June

Glossier and Sephora are taking their partnership to a new market. The beauty brand is entering Sephora France on June 13 in the retailer’s app, and is debuting in-store and…

Greens Company AG1 Is Launching a Sleep Supplement

“The sleepy little sister of AG1,” is on the way, according to chief executive officer Kat Cole.  On Friday, the company known for its foundational greens powder, is announcing its…

Harry’s Is Launching Its First New Razor In Over a Decade

Harry’s latest innovation has arrived.  On Tuesday, the men’s grooming brand is launching a new iteration of its original razor called Harry’s Plus, $10 for a starter set, which will…

Victoria’s Secret Angel Jasmine Tookes is Launching a Beauty Brand

Jasmine Tookes is stepping into the beauty founder role. The model-entrepreneur has joined forces with former private equity investor Sabrina Castenfelt to introduce Brunel, a three-product body care brand looking…

Alix Earle Is Launching a Pantene Shampoo and Conditioner Duo

Alix Earle and Pantene are joining forces. The Miami-based influencer has teamed up with the mass market hair care brand to launch a limited-edition “Unexpired Pantene” collection dropping Wednesday. The…