Retail CEOs Emphasize Control at Goldman Sachs Conference
As the fashion types begin to migrate to New York for the start of fashion week, the C-suite bigwigs were leaning in on Wall Street, courting investors at Goldman Sachs’…
Beyonce vs. Sydney Sweeney: Are Jeans Getting Political?
This week’s launch of Beyoncé’s ad campaign for Levi Strauss & Co. seems to have only ratcheted up the cultural debate around jeans — of all things. While some Republicans,…
Strong Sales Fuel Growth and Investor Confidence
The corporate reinvention is a fickle beast. One can be set off by a new chief executive officer, the passage of time or some retail disaster — self-made or otherwise. …
Beyoncé & Levi’s Reimagine Classic Ads in Chapter 3 Collaboration
Beyoncé Knowles-Carter and Levi’s are back with Chapter Three of their collaboration reimagining classic marketing spots from the denim brand’s history. This outing, which Beyoncé started to tease on her…