Brands Retool Qixi Strategy Amid China Slowdown
With no signs of immediate recovery — despite a recent stock market rally — luxury and fashion brands have continued to hold back on localized campaigns in China. That meant…
Valentino And C-Pop Icon Jolin Cai Celebrate Qixi With ‘Pillow’ Music Video
Celebrating China‘s Valentine’s Day Qixi with groovy tunes, Valentino has linked up with Taiwanese pop icon Jolin Cai on a music video for “Pillow,” a dreamy pop single from her…
Loewe Debuts Short Drama Series to Celebrate Qixi Festival
Loewe is celebrating this year’s Chinese Valentine’s Day, Qixi, via a new format — a short drama series titled “Say Yes to Love.” The series, with five 45-second episodes, tells…
Prada Creates Bridge-themed Interactive Campaign Around Qixi
To mark this year’s Qixi, China‘s traditional Valentine’s Day, Prada released a romantic short film with its Chinese ambassadors, then extended the narrative into an interactive Xiaohongshu experience. In keeping…
1
2
The Independents Takes Minority Stake in The Outsiders Perspective
admin
- September 8, 2025
- 2 views
3
4
5
John Varvatos Brand to Return to SoHo With New Store, Collection
- September 8, 2025
- 0 views
6
Transfer rumors, news: Real Madrid eye Konate, Upamecano as free agents
- September 8, 2025
- 2 views