This Summer, the Classic Polo Shirt Is Getting a Rethink

You wanna get me out my polo shirt? So goes a saucy lyric from the new Kim Petras song “Polo,” an ode to the unlikely allure of a classic polo…

Beauty Brands May Want to Rethink These Common Marketing Tactics

Photo: Launchmetrics Spotlight This week, global consulting firm McKinsey & Company released its “State of Beauty 2025” report, which covers extensive data, collected in collaboration with Business of Fashion, on…

Brands Rethink Local Campaigns Amidst China Uncertainty

With uncertainty around the Chinese appetite for luxury goods and a possible global recession, brands are cutting back on marketing spent, and 520, or the Chinese Valentine’s Day that lands…