Hailey Bieber’s Rhode Acquisition by E.l.f. Sparks $20M in Exposure

The acquisition of Hailey Bieber‘s brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from…

Rhode Island School of Design Fall 2025 Ready-to-Wear Collection

In contrast, Vivian Lin, who works under the name Bibi, embraced the darkness, and horror, as a means of path to catharsis. “I want to humanize the unknown. I invite…

E.l.f. Beauty Acquires Hailey Bieber's Rhode in a $1 Billion Deal

E.l.f. Beauty CEO Tarang Amin (left) and Rhode founder Hailey Bieber (right). Photo: Yana Yatsuk/Courtesy of E.l.f. Beauty Hailey Bieber’s three-year-old cosmetics brand Rhode has officially been bought by E.l.f.…

Rhode to Be Acquired by Elf Beauty for $1 Billion

“Hailey is more than a celebrity; she is the most thoughtful founder and has great strategic instinct. She has gone from zero to $212 million in net sales in less…

Hailey Bieber’s Rhode Brand Has Been Acquired By e.l.f. Beauty

In 2025 there are celebrity brands a plenty, but few are as influential as Hailey Bieber’s Rhode line of skin care essentials and hybrid makeup products. In the three years…

Inside Olivia Culpo’s Parisian-Themed Baby Shower in Newport, Rhode Island

When Olivia Culpo began planning her baby shower, she knew that there was only one place it could be: Rhode Island. The New England state is where spent her childhood,…

Hailey Bieber’s Met Gala Makeup Featured A New Rhode Product

The master of social media marketing has done it again. Hailey Bieber has established herself as the queen of viral beauty launches, teasing new products like her Peptide Lip Shape…

Huda Beauty, Rhode, Kayali Among Top 30 Beauty Brands on Social Media

Beauty‘s first-quarter social media report cards are in. According to CreatorIQ, which uses earned media value to measure the value and engagement of influencer content about a brand, shifts are…