How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens?
Even before “Sephora kids” — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, Evereden was making skin care for Gen Alpha. Kimberley Ho first launched…
Single-Note Fragrances Are Perfect For Those Who Like Simple Scents
A few weeks ago, a friend told me we had reached “peak fragrance.” Without her needing to explain, I immediately understood what she meant. Our nasal canals are constantly bombarded…
Maison Louis Marie: A Fragrance Brand Crafting Luxury Scents at Accessible Price Points
Photo: Courtesy of Maison Louis Marie Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers…