Adidas Partners With Audi Formula 1 Team for 2026 Apparel Partnership

Adidas has revealed its Formula 1 apparel team partnership with the Revolut Audi team. The multiyear contract, unveiled Thursday, will start in 2026 and coincides with the team’s official entry…

Jannik Sinner Joins Explora Journeys as Global Brand Ambassador

On Friday evening at the private members club The Core: Club in New York, world ranking number one Italian tennis player Jannik Sinner was revealed as the global brand ambassador…

Monique Billings on WNBA Style, Rakuten Partnership and More

For the first three years of Monique Billings’ WNBA career, walking onto the basketball court in sweatpants was the norm. But going into her eighth season and being drafted as…

The 400 Club Redefines Women in Sports, Fashion and Culture

In recent years there’s been an exponential growth and appetite for women interested in watching and participating in sports across the spectrum — whether in Formula 1, soccer or WNBA…

Amiri Taps Boxer Saul ‘Canelo’ Alvarez as Ambassador

Amiri has tapped world champion Mexican boxer Saúl “Canelo” Álvarez as its latest ambassador. The athlete has achieved an unprecedented four division world championships and is the first boxer to…

Hockey Legend Mark Messier’s Game 7 Brand to Launch Apparel With Centric

Mark Messier knows a thing or two about performing under pressure. During his storied 25-year NHL career he helped bring home six Stanley Cups, five with the Edmonton Oilers and…

Elite World Group Debuts Apparel Capsule Collection with Freddy

ACTIVE MODEL: Elite World Group, the fashion talent management network, is getting active and into fashion collections. The company on Thursday unveiled a partnership with Italian sportswear and activewear brand…