Doja Cat’s VMAs Lipstick Stunt Drives $2.8M in Media Exposure for MAC

Doja Cat sent the internet into a frenzy on Sunday night when she took a bite out of — what looked like — one of MAC Cosmetics’ Lady Danger lipsticks…

Two Birds With One Stone: Breaking Down the Julia Roberts and Amanda Seyfried Versace Stunt

This article originally appeared on Vogue Business. Once upon a time, in the pre-social media age in which television reigned supreme, Joan Rivers used to host Fashion Police on E!…