Behind the UYN Alacrify, a Daily Running Shoe Made Out of Socks

While many running shoes today boast a sock-like upper, a new daily runner from the Italian performance brand UYN (pronounced “win” and short for “Unleash Your Nature”) features an upper…

UYN Opens First U.S. Store in Boston on Newbury Street

Teri Ferguson-Roth has a goal: to teach the American public how to pronounce the name of her company. UYN, which is short for Unleash Your Nature, is pronounced “win,” and…