Huda Beauty, E.l.f. Among Top 10 Viral Makeup Brands in June

Though summer tends to be a quieter period for makeup brands’ earned media value overall, data from CreatorIQ shows Huda Beauty is bucking the seasonal slowdown. The brand’s EMV, a…

Odell Beckham Jr. reaches out to 14U flag football champion who went viral

Michael DiRoccoJul 27, 2025, 04:34 PM ET Close Michael DiRocco is an NFL Nation reporter at ESPN and covers the Jacksonville Jaguars. He previously covered the University of Florida for…

'Next Gen NYC' Star Emira D'Spain Can't Resist Those Viral Guizio Mini Skirts

What’s the opposite of gatekeeping? Welcome to “Payment Processing,” in which we ask stylish, generally cool people who’ve tried it all about their favorite fashion and beauty buys. Emira D’Spain…

The Chloé Paddington Bag Makes Viral Comeback: Price & More Details

Nostalgia has a new mascot, and it comes with a padlock. The Paddington bag, that softly slouched “It” purse and A-list aspiration from the early 2000s, is suddenly everywhere again…

Pamela Anderson’s Sonsie Among Top 10 Beauty Brands by TikTok Hype

On TikTok, two things can always be true at once. In this particular instance, late hairstylist Umberto Giannini’s 27-year-old eponymous hair care line and Louis Vuitton’s yet-to-be-released makeup foray are…

Alexandra Daddario Debuts Bob Haircut, Joining the Viral Trend

Alexandra Daddario just made a big chop. The 39-year-old actress decided to ditch her long ends and hop on the burgeoning bob haircut trend, which has already seen a slew of…

Fran Hennessy: Rising boxing star thankful for ‘love and support’ after social media video goes viral | Boxing News

Rising British boxing star Fran Hennessy admits she has been “overwhelmed” by reaction to the video about her struggles with body image as a youngster which has gone viral on…

From Kayali to Macy’s — the Brands and Retailers Winning in Fragrance

Macy’s may be holding on to its longtime position as the top U.S. retailer by share of fragrance sales, but plenty of other shifts are afoot when it comes to…

Wild Joe Burrow stats flood back into the conversation, go viral again

Joe Burrow’s passer rating when not pressured (104.9) only dips by 9.8 points when he actually *is* pressured (down to 95.1) Here’s how big the dips are for some notable…

Prada Responds After Viral Sandals Draw Kolhapuri Comparison Online

Held inside the sunlit Deposito at Fondazione Prada, the spring 2026 menswear collection from Miuccia Prada and Raf Simons delivered what the designers described as “a contribution with something genuine,…