Maryland’s Viral Wellness Farm Just Dropped a 50% Off Gummy Kit — And It’s Selling Fast
Sponsored Story Meet your new ritual: The Daily Reset Garden Gummy Bundle from Acknowledge—a woman-owned wellness brand growing their ingredients on a regenerative organic farm in Maryland. These aren’t your…
Vera Wang Talks Haute Wedding Gowns, Viral Fame and Five Decades in Fashion
Five months after WHP Global wrapped up its acquisition of Vera Wang, the namesake designer is reminding consumers of her top-tier bridal heritage. Vera Wang Haute’s latest bridal collection debuts…
Tree Hut’s Parent Company Is Launching a Sister Brand Called Bdy
TikTok-viral body care line Tree Hut is gaining a sister brand. Naterra International Inc., which owns both Tree Hut and baby care brand Baby Magic, is launching Bdy, marking its…
Meet the Discount and Niche Fragrance Sellers Gaining Popularity
Lest one question the savviness of the 13- to 17-year-old fragrance lover: consider that they’re often scouting out their next buys in corners of the internet unknown to most. Data…
What is ‘Recession Blond’? TikTok’s Newest Viral Hair Trend
Actor Justine Lupe unintentionally matched sisters and executive coproducers Erin and Sara Foster at Netflix’s FYSEE “Nobody Wants This” ATAS event in Los Angeles on Sunday with dulled roots and…
Why Lululemon’s 2-in-1-Dress Went Viral on TikTok — Hint: the Shoes
TikTok loves a styling mission — and Lululemon‘s 2-in-1 Dress has provided just that to the fashion set on the social media platform. The silk-blend modal skirt or strapless dress…
Sarah Jessica Parker’s Side Part Channels Gen Z’s Viral Hair Trend
Sarah Jessica Parker parted ways with her staple hairstyle on Wednesday night to channel an early 2000s aesthetic that’s highly controversial in the beauty world. The “Sex and the City”…
Winning in the Digital Age
In a rapidly evolving market where consumers are more digitally focused than ever, customers’ expectations are also shifting and demanding more. Jennifer Weil, WWD’s European Beauty editor, sat down with…
Aliyah Boston Shares Funny Reaction After Going Viral Over Angel Reese Altercation
Indiana Fever forward Aliyah Boston is getting just as much attention off the court as she is on it — and not for scoring points. After a tense moment in…
How Jeremy Strong Revived His Viral Bucket Hat Look at Cannes 2025
Jeremy Strong has been maintaining his monochromatic fashion journey throughout Cannes Film Festival. The actor, who is attending the event as one of its jurors, made red carpet appearances dressed…