The Vitamin Shoppe Releases 2025 Health and Wellness Trend Report

The Vitamin Shoppe’s annual health and wellness trend report has arrived.  This year, the retailer identified five key trends across the category using sales data from its 635-plus doors and…

How to Use Vitamin C the Right For Glowing Skin

Learning how to use vitamin C the right way is a worthy skin endeavor. The expert-approved ingredient is the gold standard for brightening up a dull complexion and erasing sun…

Too Much Matcha Can Cause This Vitamin Deficiency

Known as the “Gen Z green juice,” matcha tea has become the drink of choice for social media girlies. Market research carried out last year reflected a 202% increase in…

Vitamin A Launches Eco-Conscious Swimwear and Beachwear at Target

Vitamin A, the eco-conscious California swimwear brand, will launch a capsule collection exclusively at Target. The Vitamin A for Target collection offers eco-friendly nature-inspired pieces designed with versatility in mind.…

10 Best Korean Vitamin C Serums to Brighten Skin

Gentler in concentration and more focused on preventative skincare, the best Korean vitamin C serum comes in lightweight, fast-absorbing formulas that brighten skin and fade hyperpigmentation and scarring. Thoughtful packaging…

Colon Cancer Is On the Rise: This Vitamin Deficiency May Be Why

Anybody under 55, listen up—there has been a dramatic increase in the likelihood you or somebody you know will be diagnosed with colon cancer in early adulthood or middle age.…

All the Benefits of Vitamin D and How to Boost Your Levels

Known as the sunshine vitamin, vitamin D is a fat-soluble vitamin necessary to support bone health, the immune system, and mental health. But there’s a catch: Roughly 50% of the…

The Vitamin Shoppe is Being Sold to Two Private Equity Firms

Two private equity firms, Kingswood Capital Management and Performance Investment Partners, have entered into a definitive agreement to acquire The Vitamin Shoppe, which sells vitamins, nutritional supplements and wellness products,…

13 Easy Meals That Are Rich In Vitamin D and Magnesium

There’s a reason we’re all currently obsessed with magnesium and vitamin D. They are essential in many processes within our bodies, but many of us are deficient in them. Dr…

5 Signs You Might Have a Vitamin D Deficiency

Research shows that one billion people around the world have a vitamin D deficiency, a reality that has major health ramifications. From bone pain to medical conditions, low vitamin D…