Prada Creates Bridge-themed Interactive Campaign Around Qixi

To mark this year’s Qixi, China‘s traditional Valentine’s Day, Prada released a romantic short film with its Chinese ambassadors, then extended the narrative into an interactive Xiaohongshu experience. In keeping…

After Labubu and Xiaohongshu, Chinese Dupes and DHGate Take on the World

LONDON — China‘s highly sophisticated counterfeit industry has been utilized as a weapon to demystify luxury manufacturing with a recent trend on Western social media platforms dubbed “trade war TikTok.”…